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Locking in Leverage

Your 5-Step Letter of Intent Negotiation Masterclass

How Founders Take Back Control and Maximize Every Deal

Exit your business on your terms—maximizing value, protecting your legacy, and negotiating every deal with clarity and control. Discover the science-backed, founder-focused system to master your exit and leverage every step—so you never leave money, pride, or peace of mind on the table.

Complexity
Overload.

The greatest obstacle founders face on the path to a big exit is loss of control—overwhelmed by buyer tactics, legal complexity, and the "black box" of negotiations. If you're like most founders preparing for an exit, you're probably feeling:

In This Masterclass
You Will Learn
How To...

1 / Use the Exclusivity Wall™ & LOI Leverage Ladder™

You will learn the LOI Leverage Ladder™ framework to negotiate your Letter of Intent with science-backed clarity and unwavering confidence.

2 / Manufacture Leverage to Regain Control

Your leverage peaks before you sign the LOI. You will learn how to protect your non-negotiables and walk away with the deal you truly want.

3 / Lock in Favorable Terms by Converting Leverage into Protection

Outmaneuver "black box" legal tactics and stay in control from first offer. You will learn how to get commitment from a flexible buyer by mapping your leverage to 9-part legal blueprint.

4 / Engineer Time to Safeguard Your Deal

Transform buyer tactics into new leverage, and negotiate from strength by climbing the last rung of LOI Leverage Ladder™ - exclusivity backdoors and milestones!

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Video Instruction by
Clay Chamberlain
Founder of Pure View Group

Clay Chamberlain is a nationally recognized M&A exit strategy attorney specializing in 8-figure exits for magic-making founders and billion-dollar private equity funds. Over the past decade, he has closed more than 50 transactions, worth nearly $1 billion in total transaction value, by helping clients maximize valuation and secure financial certainty. Clay's rare dual perspective—as former General Counsel for three PE-backed energy companies and currently as Managing Director of Pure View Group—allows him to anticipate buyer priorities, accelerate deal velocity, and protect founder interests.

I've Been Exactly Where You Are

I built this program because every founder deserves to have full control over their big exit monetization strategy with clarity, confidence, and a sense of pride—not regret. Too many deals end in disappointment simply because the founder didn't know what to protect or how to manufacture leverage. Join me and I'll show you the exact blueprint I wish I'd had all along.

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