PUREVIEW GROUP
TRANSACTIONS
$1B+
TOTAL
TRANSACTION
VALUE
YEARS OF EXPERIENCE
50+
15
A Proven Path for 8-Figure Founders to Take Back Control and Maximize Every Deal.
Are you experiencing “complexity overload” – drowning in contradictory advice from investment bankers, tax advisors, and M&A attorneys who each focus on narrow specialties without providing integrated guidance?
Do you wake up each morning feeling paralyzed by competing term sheets, complex legal jargon, and shifting valuation metrics?
The M&A sales process is frustrating for founders receiving fragmented professional advice that lacks synthesis and clear prioritization. Most founders walk into M&A deals overwhelmed, unprepared, and outmatched, facing a labyrinth of hidden traps, complexity, lost leverage, and are rushed to make decisions unsure of their non-negotiable priorities.
Trying to do this on your own, or trusting generic advice, can cost years of hard-won progress, millions in lost value, and create lasting regret. Most sellers who don’t define their non-negotiables, or who underestimate the buyer’s attorney, end up making painful mistakes that can’t be undone. Don’t become a story of what NOT to do.
Meet Clay Chamberlain
Founder and Managing Director
I know firsthand how even the smartest founders can get blindsided in M&A. I’ve been in the room where buyers’ lawyers use complexity as a weapon, pushing sellers into quick decisions that cost them millions. The breakthrough for me, and now my clients, was understanding that you don’t have to know everything. You just need to know (and defend) your 3-4 non-negotiable terms, think like your buyer, and climb every rung of leverage before crossing the Exclusivity Wall™.
That’s why I created the Big Exit Monetization Blueprint™—a scientific, repeatable method for maximizing outcomes and keeping control—no matter who’s across the table.
BIG EXIT MONETIZATION BLUEPRINT™
How Founders Take Back Control and Maximize Every Deal
Every module delivers a practical framework you can implement immediately – a way to synthesize overwhelming complexity into clear, actionable deal essentials that give you maximum leverage at every negotiation stage.
01
Know Thyself
Define before you design.
Define your vision, goals, and non-negotiables before ever stepping into negotiations.
Framework: D.E.C.I.D.E. Decision Gates™
02
Know Thy Buyer
Buyer alignment determines deal survival.
Objectively assess financial, intent, and team-fit for every buyer.
Framework: F.I.T. Triangle Scoring™
03
Lock in Leverage
Your leverage peaks before you sign the LOI.
Pre-LOI negotiation positioning and exclusivity protection Five rungs to climb before crossing the “Exclusivity Wall”
Framework: LOI Leverage Ladder™
04
Use Proven Blueprint
Follow the Blueprint, avoid custom disasters.
Purchase agreement structuring using market-standard templates Nine-element compliance system
Framework: Master PSA B.L.U.E.P.R.I.N.T.™
05
Execute the Transfer
Conditions met, money sent.
Systematic closing execution and fund receipt Five-step pathway methodology.
Framework: C.L.E.A.R. Closing Checklist™
06
Enable & Exit
Help them succeed to protect what you've received.
Post-closing transition planning and sale proceeds protection.
Framework: Exit Bridge Chart™
How We Work With You
Three pathways to M&A legal excellence—choose the engagement level that fits your timeline and transaction stage
1
Transaction
Representation
Full-Service M&A Legal Counsel
When the LOI is signed and the clock is running, you need a transaction attorney who knows both sides of the table. Complete legal representation from purchase agreement through closing, with fee structures aligned to your preferences.
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Hourly Billing: Pay as you go, starting at $495/hour for new clients
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Fixed Fee: Budget certainty from $30,000-$150,000 based on complexity
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Value-Based: Success fee tied to transaction value above baseline
Specialization in middle-market transactions ($10-50M revenue) with deep energy sector expertise.
2
Fractional
General Counsel
Strategic M&A Legal
on Retainer
Not ready for a full transaction representation, but need more than ad-hoc hourly billed legal calls? Our Fractional General Counsel Service gives you ongoing access to a former General Counsel who has sat on the inside of both buyer's and seller's side of countless M&A transactions.
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Direct consultation access during business hours
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NDA and LOI review and negotiation
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Pre-transaction readiness assessment
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Coordination with your existing advisors
$4,950/month
(Month-to-month flexibility)
Clients who retain us for 3+ months receive 15% off all transaction legal fees.
3
M&A Legal Masterclass
Big Exit
Monetization Blueprint™
Learn how founders take back control and maximize every deal with a comprehensive 6-module legal masterclass that covers the entire M&A lifecycle from pre-transaction readiness through post-closing protection. Created by Clay Chamberlain—this legal masterclass provides you with essential tools to negotiate with maximum leverage and convert that leverage into favorable contract terms, including:
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Comprehensive video modules
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Downloadable frameworks, checklists, and worksheets
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Template contracts and markup examples
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Implementation tools ready for immediate us
Course graduates who retain us for transaction legal services receive 10% off all transaction legal fees
A Message From Clay
I built these frameworks because I’ve seen too many founders blindsided at the finish line—losing millions, losing face, or losing sleep. My mission is to empower you with the clarity, confidence, and leverage you deserve, so you never look back wondering “what if.”
If you want a proven, scientific system to negotiate like an insider and protect what matters most, I’m here to walk you through every step. Let’s make your exit a story a continuation of the magic you already created that got you here today.
More About Clay.
Clay is a nationally recognized M&A exit strategy attorney specializing in 8-figure exits for magic-making founders and billion-dollar private equity funds. Over the past decade, he has closed more than 50 transactions, worth nearly $1 billion in total transaction value, by helping clients maximize valuation and secure financial certainty. Clay’s rare dual perspective—as former General Counsel for three PE-backed energy companies and currently as Managing Director of PureView Group—allows him to anticipate buyer priorities, accelerate deal velocity, and protect founder interests. His proprietary M&A exit monetization blueprints, built on his experience with private-equity level exit strategies, empower exit-ready founders overwhelmed by transaction complexity to gain clarity, confidence, and control during negotiations. Clay’s expertise has been seen and heard in continuing legal education materials by the top transaction attorneys in the country. Licensed in Oklahoma and Texas, he holds a J.D. from Washington University in St. Louis.